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2024-08-15

Scaling Soter Inc via Targeted Ads

CASE STUDY

Background

Soter Inc is a disability advocacy and assistive technology consultancy based in New York. The challenge was reaching a highly fragmented, underserved audience of individuals with specific accessibility needs without inflating customer acquisition costs (CAC).

The Strategy

  • Custom Audience Segmentation: Built hyper-targeted interest and behavioral clusters across Google Search and Meta Ads.
  • Accessibility-First Landing Pages: Ensured 100% WCAG AAA compliance on all landing pages, which dramatically boosted conversion rates among screen-reader users.
  • Retargeting Sequences: Multi-touchpoint educational email and ad sequences addressing compliance and insurance coverage.

The Outcome

Within 90 days, monthly qualified leads grew by 300%, while blended CAC dropped by 38%.