Uzum Promotion in Uzbekistan


Promoting your products on Uzum (opens in a new tab). Want to be seen by as many people as possible in Uzbekistan? πŸ‡ΊπŸ‡Ώ

Uzum is one of the largest online marketplaces in Uzbekistan, offering a wide range of products from clothing and footwear to household appliances and electronics. The competitive environment on this platform is constantly growing, and internet store owners should develop innovative and effective methods to promote their products on Uzum.

One of the most effective tools for attracting organic traffic is Search Engine Optimization (SEO). In this article, we will explore key strategies and tactics that will help boost your products on Uzum to higher positions in search results and increase conversions.

The first step in SEO optimization is keyword research, determining the keywords users use to search for products similar to yours. Utilize specialized tools like SEMrush or Ahrefs to identify the most popular and relevant queries.

Titles and meta-tags are the first things users see in search results. Make them attractive and informative to engage users and increase click-through rates. Incorporate keywords into titles and meta-tags to enhance the page's relevance for search queries.


Now, let's get practical, what do I suggest? Let's start with SEO. Suppose you want to buy a sweater, let's check in Yandex search (screenshot below). In the search results, several products appear at the top for the keywords that lead directly to Uzum. The same applies to Google search results.

Yandex Uz

I will be able to rank for any keywords in Yandex and Google searches, as well as edit the product cards for ranking within the Uzum app. Currently, there aren't many stores, and the competition is low, but it's worth taking care of promotion in advance.

In addition, advertising products through Google Ads, Instagram Ads, and Yandex Direct. All of these are the best methods for promoting products on marketplaces.

Yandex Uz

And that's not all, contact me for consultation Telegram: (opens in a new tab)